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Klove tracks your brand’s visibility by detecting mentions of your brand name inside AI-generated responses. When AI assistants refer to your brand inconsistently — using abbreviations, different capitalisations, legal suffixes, or informal shorthand — those alternate forms may not be picked up as mentions of your brand. The result is fragmented share-of-voice data that understates your actual AI presence. This page explains the problem, how to spot it in your reports, and how to fix it by adding brand name variations in Klove settings.

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The problem: inconsistent brand naming in AI responses

AI assistants do not always refer to brands the same way every time. Common sources of variation include:
  • Legal suffixes — AI may say Acme in one response and Acme Ltd or Acme Corporation in another.
  • Abbreviations — A company named Global Retail Solutions might be referred to as GRS.
  • Capitalisation differences — HubSpot, Hubspot, and HUBSPOT are all different strings.
  • Domain-style references — AI sometimes references brands as acme.com rather than Acme.
  • Informal names — Products or brands with common shorthand (e.g., Salesforce → SF, Adobe Photoshop → Photoshop).
If Klove is only matching on your primary brand name, any response that uses one of these alternate forms will not be counted as a mention of your brand. This means your visibility score will be lower than it should be, and your share-of-voice data will be split across multiple unrecognised entities.

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How to spot the problem in your reports

Before adding aliases, it is worth confirming which variations are actually appearing in your data.
1

Open Prompt Monitoring

Navigate to Prompt Monitoring in the Klove sidebar and select any prompt that is relevant to your brand.
2

Switch to the raw results view

Inside the prompt detail view, look for the Raw Response or Full Answer panel. This shows the complete AI-generated text that Klove captured during monitoring.
3

Search for unexpected name forms

Read through recent raw responses and look for references to your company that use a different form than your primary brand name. Note down every variation you find — even minor differences like punctuation or spacing can cause a mismatch.
4

Check your share-of-voice breakdown

In the Competitive Intelligence view, scan the entity list for any unfamiliar entries that look like they could be your brand under a different name. If you see Acme Corp and Acme listed separately, they are being tracked as different entities.

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The fix: add brand name variations as aliases

Once you have identified the alternate forms your brand is referred to by, add them all as aliases in Klove’s brand settings.
1

Go to brand settings

In the Klove dashboard, click your workspace name or navigate to Settings → Brand.
2

Find the Brand Name Variations field

Under Brand Name, you will see a Brand Name Variations (or Aliases) field below your primary brand name input.
3

Add each variation

Enter each alternate form of your brand name as a separate alias. Common variations to consider adding:
  • Shortened names (Acme if your full name is Acme Corporation)
  • Legal suffixes (Acme Ltd, Acme Inc, Acme Corp)
  • All-caps or all-lowercase versions (ACME, acme)
  • Domain forms (acme.com)
  • Product names that AI frequently uses to refer to your company
  • Informal abbreviations or acronyms
4

Save your settings

Click Save. Klove will begin applying the new aliases to future monitoring runs and will retrospectively re-evaluate recent results where possible.
5

Review your visibility score after the next monitoring run

After the next daily monitoring run completes, check your visibility score and share-of-voice data. You should see these metrics consolidate as mentions that were previously unmatched are now correctly attributed to your brand.

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What to expect after adding aliases

  • Visibility score — May increase as previously unmatched mentions are now counted.
  • Share of voice — Your percentage should increase relative to competitors, and you may no longer see phantom entities in the breakdown.
  • Sentiment data — More responses will contribute to your sentiment analysis, giving you a more accurate picture of how AI talks about your brand.
Aliases are case-insensitive in matching. You do not need to add both acme and Acme — adding one covers all capitalisation variants. However, if the structure differs (e.g., Acme Corp vs Acme Corporation), you should add both.
Revisit your raw results every few weeks, especially after launching new products or rebranding. AI models update their training data and can start referring to your brand in new ways over time.