> ## Documentation Index
> Fetch the complete documentation index at: https://docs.klove.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Fix multiple brand name variations in visibility tracking

> Learn why AI assistants use different brand name variations and how to consolidate them in Klove for accurate visibility and share-of-voice reporting.

Klove's visibility tracking counts your brand mentions across AI-generated responses — but AI assistants don't always refer to your brand the same way. This guide explains why brand name variations appear, how they affect your visibility data, and how to consolidate them in Klove so your metrics accurately reflect your real AI search presence.

## Why AI assistants use different name variations

AI models learn brand names from the text they were trained on and from the web content they retrieve at inference time. Because different sources refer to the same brand in different ways, an AI may use several variations of your name within the same session or across different platforms.

For example, a brand named **Acme** might be referred to as:

* `Acme` — the trading name
* `Acme Corp` — the legal entity, used in formal documents and press releases
* `Acme Inc` — an alternative legal form
* `ACME` — all-caps, common in older publications and product listings
* `acme.io` — domain-based reference, common in technical content
* `Acme HQ` — informal references from community discussions

Without consolidation, Klove would count each of these as a separate entity. Your visibility score would undercount your true presence, your share-of-voice comparison against competitors would be skewed, and you might miss mentions that are actually your brand.

<Steps>
  ### Check your current monitoring results for unexpected variations

  Before adding aliases, review your existing prompt monitoring data to identify which name forms AI is actually using.

  1. Go to **Prompt Monitoring → Results**.
  2. Click into several individual prompt responses — particularly category and comparison prompts where you'd expect to be mentioned.
  3. Look for any reference to your brand that uses a different spelling, capitalisation, abbreviation, or suffix than your primary brand name.
  4. Note each variation you find.

  You can also search the full response text using the search bar in the Results view. Try searching for partial matches (e.g. just `acme` to catch `Acme`, `ACME`, `Acme Corp`, etc.) to surface all forms.

  <Tip>
    Pay particular attention to responses from **AI Overviews** and **Perplexity**, which retrieve live web content. These platforms are more likely to pick up legacy name forms from older indexed pages.
  </Tip>

  ### Navigate to Brand Name Variations settings

  Once you have a list of variations to add:

  1. Click **Settings** in the left navigation.
  2. Select the **Brand** tab.
  3. Scroll to the **Brand Name Variations** section.

  You'll see your primary brand name listed, with a field to add additional variations below it.

  ### Add each variation and save

  For each name variation you identified:

  1. Click **Add variation**.
  2. Type the variation exactly as it appears in AI responses (capitalisation matters — `ACME` and `Acme` are treated as separate strings unless both are added).
  3. Click **Save** after adding all variations.

  Klove will immediately begin counting all listed variations as the same entity in your visibility score, share-of-voice calculations, and sentiment tracking. Historical data is also updated retroactively — your past scores will recalculate to reflect the consolidated count.

  <Note>
    You don't need to add typos or clear misspellings unless you see them appearing regularly in AI responses. Focus on legitimate stylistic variants — abbreviations, legal suffixes, capitalisation patterns, and domain-based references — that real sources actually use.
  </Note>

  ### Verify the consolidation

  After saving, return to **Prompt Monitoring → Dashboard** and check your visibility score. If you had significant untracked variations, you may see your score increase as previously uncounted mentions are now attributed to your brand.

  Check the **Share of voice** view as well — if your score increases, your competitors' relative shares will decrease, giving you a more accurate competitive picture.
</Steps>

<Accordion title="Common variation patterns to watch for">
  **Legal entity suffixes**

  Companies are commonly referenced by their formal legal name in press coverage, regulatory filings, and formal publications. Check for:

  * `[Brand] Inc`
  * `[Brand] Corp`
  * `[Brand] Ltd`
  * `[Brand] LLC`
  * `[Brand] Group`
  * `[Brand] Technologies`
  * `[Brand] Software`
  * `[Brand] Systems`

  AI often learns these forms from formal sources like Crunchbase, LinkedIn, SEC filings, and news wire services.

  **Capitalisation variants**

  All-caps versions of brand names appear frequently in older marketing materials, product listings, and technical documentation:

  * `ACME` vs `Acme`
  * `HUBSPOT` vs `HubSpot`

  Initialisms and acronyms are particularly prone to this — especially brands whose names started as abbreviations.

  **Domain-based references**

  Technical communities, developer forums, and product review sites often refer to products by their domain:

  * `acme.io` instead of `Acme`
  * `tryclove.ai` instead of `Klove`

  These are common in content like Reddit threads, Hacker News discussions, and technical blogs — all sources that AI models weight highly.

  **Abbreviations and shorthand**

  Long brand names are frequently shortened by users and reviewers:

  * `HubSpot Marketing Hub` → `HubSpot`
  * `Salesforce CRM` → `Salesforce` or `SFDC`
  * `Microsoft Azure` → `Azure`

  If your brand name includes a descriptive word (e.g. `Acme Analytics`), check whether AI sometimes drops the descriptive word and refers to you simply as `Acme`.

  **Predecessor or legacy names**

  If your brand has rebranded or been acquired, AI models trained before the rebrand may still use your old name. Former names should be added as variations to capture these historical references in responses.

  **Common misspellings that appear in live sources**

  While you shouldn't try to capture every possible typo, some misspellings become persistent enough to appear in published sources (and therefore in AI responses). If you see the same misspelling appear in multiple responses, add it.
</Accordion>

<Tip>
  Revisit your Brand Name Variations every few months. As your brand grows and appears in more sources, new variation patterns can emerge — especially after press coverage, product launches, or category changes that attract new types of media coverage.
</Tip>